Val Geisler

Email Conversion Strategist


Please provide a personal bio for other members to get to know you

Hey, hi, hello. I'm Val, email marketing strategist and copywriter for B2C SaaS and membership-based businesses. Yes, that's a mouthful. I've worked for myself for the better part of the last 6 years with a stint in-house at an email marketing software company. I'm an introvert to the core and also mom to two girls ages 4 and 1 who do not care that I need my alone time. I love personality tests and my Strengths Finder strengths are Maximizer, Connectedness, Input, Learner, Achiever. I do my best work leading small teams and connecting people with the tools and resources they need to make more human-centered decisions. And, of course, I'm excited to be an Unrealer!

Please provide an overview of the project(s) you'll be focusing on for the next 12 weeks as part of Unreal Collective.

I'm constantly considering how I can scale my service-based business and am looking at products to help me do so. One is a course on customer retention (probably further off like early 2019) and the other is a workshop (or course?) on email strategy for freelance copywriters who want to add that skill to their list of services. My audience is a mix of people and a highly engaged segment is other copywriters who want to learn strategy/tools. There's nothing out there for them besides trial by fire and I'd like to simplify things for them.

Additionally, I've been working with a leadership coach (Chris McAlister, high recommend) and together we've uncovered that my superpower is helping people unblock the way they connect with others. I want to build more of this into my business model and suite of offerings/products so I can be less in the making-it-happen and more in the teaching-it-to-happen.