Anna Hetzel

Freelance conversion copywriter and brand strategist


Please provide a personal bio for other members to get to know you

I was born and raised in the corn fields of the Midwest, a total book nerd, and tri-lingual (English, Spanish, and Catalan). With a passion for spinning tales around a campfire and teaching the craft of storytelling, I now get to tell stories for a living. Dream life, right? I would agree. I've been in the business for a few years now and am totally in love with it. I don't see it as marketing. I see it as empowering people to succeed in what they are passionate about. And I'm all about passion. I'm a dreamer, always looking ahead, always brainstorming, always moving. I get shit done too. In my free time away from the computer screen I am building myself a tiny cabin in the woods, hiking, reading, weaving , and baking bread...and copious snuggles with my cute dog. In the summer my partner and I take long trips to explore more of the world. Another reason why I love what I do? I can do it ANYWHERE.

Please provide an overview of the project(s) you'll be focusing on for the next 12 weeks as part of Unreal Collective.

As of January 1, 2018, I am officially self-employed. I mean, I'm a writer, which means I'm a total sucker for symbolism. A new year, a new career. I am starting up my own freelance copywriting business. I've got a pretty good jump start on it, but after being in the business for a few years now working for other people, it is high time to do it on my own. My target market is social enterprises, or businesses that have a strong mission to work conscientiously in their community. I am planning on practicing what I preach- for each client I have that reaches a certain threshold I will donate a few hours of my time and expertise to a charity or community organization.