One college summer, four of us planned a 3-week trip to Europe. We visited a bunch of countries, saw a ton of museums, drank a lot of beer, and did your typical touristy things. We spent a couple of days …
Your success is our success
Ever since I first started the grand experiment of running cohorts of the Unreal Collective Accelerator, my goal has been to market the program through the results of those who have actually gone through the program. I want to show you — …
The inbound myth
Last week, my local coworking/maker space brought in RJD2 to speak with its members. RJD2 is a producer and hip hop artist (not the robot from the overrated space movies). RJ has had a successful career as an artist, put out …
Are you working with clarity or intensity?
This may come as a surprise to you, but I write a lot. I write this daily newsletter, I write courses for Linkedin Learning, I’m working on some to be announced projects outside of this — you get the point. …
I am the product of community
A couple of times over the last couple of weeks, I’ve stumbled upon some horrifying footage of me on camera from a few years ago. I knew I’ve gotten more comfortable with speaking, but I really did not remember how …
Humility vs. advocating for yourself
I’ve gotten a peculiar piece of feedback several times over the last week. “Why don’t you have more about yourself on your [Unreal Collective] website?” For the last year as I’ve gone into marketing for Unreal, I’ve been using a …
Come for the X, Stay for the Y
There’s this amazing article by Google Ventures, called “Come for the X, stay for the Y” that I think about it all the time. The article talks about the difference between “apparent” and “discoverable” value in products. They use the …
Introducing Community Membership
One of my absolute favorite things is seeing someone who is totally into their work. The people who are doing something almost out of compulsion…they can’t help but be doing that thing. That kind of energy is totally infectious. I’m lucky that my …
Look at the tape
Last night we wrapped up the current session of the Unreal Collective 12-week accelerator. We always finish with a Showcase and an opportunity to hear from and share with members from other groups. The first time I did this, I …